Milk Industry is a magazine that is extremely well recieved and equally well read, re-affirming its position as the UK's leading dairy publication.

Each copy is read on average by three people, 82% of whom keep back copies for future reference.

The target readership continues to be decision makers, the job title of the recipient spread equally through managing directors, proprietors, partners and senior managers.

The magazine reaches the people who make the buying decisions and is therefore an essential tool for advertisers.

The publication is seen as both informative and easy to read by people of all ages and of value to their companies, both large and small.

The equipment and services directory was seen as valuable by over 90% of the respondents in an independent survey.

Milk Industry is recognised as being the only Magazine to reach all areas of the industry - retail, processing, manufacturers and producers.